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Archive for November, 2009

The iCurrent back story
Thursday, November 26th, 2009

Time to pick up the Information Flow story again.  The next leg for me is iCurrent.  Over the last 2+ years, I’ve been working with a fabulous team with the full support of the VC I wished for to build a product for personalized news delivery for the mainstream audience.  Two years quietly building a product.  Are you crazy?  I can hear some asking. In this day and age, when you can ship on the Internet in 6 weeks with no money from VCs, and when the audience can help you discover what they want?

Our case is rather simple:

1) the vision of what is wanted is old
2) achieving it is tremendously hard
3) we had earned a viewpoint on what was required
4) we were ready to play a round at a time to eliminate risks