By now, it’s ancient history that iCurrent was acquired in July of 2010 by the Washington Post. However, I wanted to tidy up some items floating on this site and finish off the story.
iCurrent ran from early 2007 to mid-2010. We raised $3M total from Crosslink Capital starting with a $500k seed. My sole board member from beginning to end was Peter Rip. Peter passed in late 2010 taken by leukemia. It is a testament to his greatness that he was supportive right through the acquisition even with his illness. He was a good friend and he will forever be one of my heroes.
In early 2010, it was clear we had built a great platform and product that really worked (high percentage users getting to high engagement) but also that without proof on distribution, we were not going to raise an attractive B round. Meanwhile, on the acquisition side, we were getting attention from a few media companies. The Washington Post moved decisively and swiftly, and we had a deal closed in 7 weeks from first web conference to completely done.
The team, the product, the technology, and even the vision have all been integrated into the Washington Post. My six former colleagues are still happily working in the vibrant and expanding San Francisco office of WaPo Labs. The iCurrent service itself was relaunched as Trove. And the iCurrent platform and technology powers many Post efforts on personalization (e.g. Personal Post), aggregation (e.g. WP Topic Pages), and socially-driven news (e.g. WP Social Reader).
It was a great outcome with all parties winning in the end. I’m incredibly thankful to Vijay, Don, Gerry and all the others at the Post who lived up to their commitments in every way. More than anything else, it was the character of the people all the way through–team, funders, advisers service providers, and acquirers–that made the endeavor worthwhile. It’s a story that should not be as rare as it seems it is.
One important set of people I didn’t mention in that: the users of iCurrent. We were very focused on users from the beginning even before we had a product and we were grateful for and gratified by the many many interactions we had with our users over time. This more than anything told us we had created something of value and it sustained us across the journey.
Related to that, one part of me remains unsatisfied. There is more to do still and the full insights of iCurrent are still not fully realized. However, when I see how much the space has heated up and the many excellent effort by players, big and small, far and wide, I am confident that we collectively are headed toward news and information experiences that serve the interests of people better and better.
For me, iCurrent was the next place in a long vector from MIT through PARC and Inxight. After years of seeing search, text analytics, and user experience technologies applied in specialized information and intelligence applications, I felt it was time to attack the challenges of the everyday intelligence app for everybody, and that would be personalized news. A few posts on this blog and elsewhere tell the story:
- Personalized News Needs the Person @iCurrent: Key ideas behind iCurrent service.
- The iCurrent Back Story: Visions of personalized news and information were old, but we had new ideas on then and how.
- Beyond Search is Reap: Conceptual distillation of intelligent information access based on text analytics and user-driven experiences at the end of 10 years at Inxight.
- The Long Tail gets Interesting @Fortune: 50k foot view of the importance of personalization to the future of media.
I can move on now. To come back or not, time will tell.